MY ANSWERS
People are more likely to be persuaded by many weak arguments, rather than a few good arguments, when they are:
b) not particularly interested in the topic
If you're attempting to sell a customer an item from your company's lineup of three models (the "economy," the "midrange," and the "luxury" model), research has demonstrated you will obtain higher sales figures by:
a) starting at the bottom and moving up the line;
Years of tracking political elections have revealed that the single most reliable predictor of who will win an election is the candidate who:
d) spends the most time focusing on the issues.
Research has shown the general relationship between self-esteem and persuadability to be:
c) people with high self-esteem are the most persuadable.
Imagine you are the (unlucky) campaign manager of a political candidate who has recently lost the public's trust. Now imagine that the candidate wants to rebuild his reputation through profiling himself as a tough crime-fighter. Of the following choices, which would be the best way for your candidate to start his next ad?
b) "Many have supported my ability and willingness to fight crime . . ."
Imagine you are a financial advisor, and you believe that a young client of yours is invested too conservatively. In order to persuade her to invest in riskier, high-return investments, you should concentrate on describing:
b) what she stands to gain if she invests in riskier options (appeal to greed);
Research has demonstrated that jurors are most persuaded by:
c) a witness who speaks with conviction.
If you have a new piece of information, when should you mention that it
is new?
is new?
a) before you present the information
Imagine you are presenting your case, and that you are coming to the part
of your presentation that contains good, strong arguments for your
position. How quickly should you speak?
of your presentation that contains good, strong arguments for your
position. How quickly should you speak?
d) you should slow down
Which of the following excuses has been found to be the most effective way to get out of a traffic ticket in court?
a) Admission of guilt, followed by an apology, such as "I did change lanes without turning on my signal, and I apologize for that."
I only got 2 right, therefore I need improvement on my persuasion skills!